We do one thing: get your child ready for school.

PlayAlaab is an Indian brand built around a single, unglamorous promise — that a child should walk into Grade 1 already able to hold a pencil, form their letters and numbers, and sit and finish a task. Not entertained. Ready.

We're not a toy store, and we're not another screen. We make screen-free, reusable learning tools that build the foundational skills schools actually expect — one step at a time.

Why we started

Sahil (Founder) started PlayAlaab after realising how much he struggled in Grade 1 with the very small skills school takes for granted — neat handwriting, number sense, the focus to complete something small. The shelves were full of flashy toys and glowing screens, but almost nothing built the quiet, daily habits that decide how confident a child feels on their first day of school.

So we built the thing we wished existed: not a workbook you use once, but a 21-day routine a busy parent can run in ten screen-free minutes a day — with a parent guide, a before/after card, and a certificate the child earns at the end.

One ladder, climbed one rung at a time

Most stores sell forty unrelated products. We deliberately sell a focused ladder, so each step builds on the last:

Write — Reusable practice workbooks for letters, numbers and early words. Write, wipe, and repeat 100+ times.

Listen — A screen-free physical sound book that builds phonics and listening. No screen, no charging.

See — Flash cards to lock in recognition. (Coming soon.)

What Makes PlayAlaab Different?

• We measure readiness, not fun. Every product has to move a real school-readiness skill — handwriting, phonics, early numbers — or it doesn't earn a place in the box.
• Screen-free by design, not by accident. Our tools are physical on purpose. The sound book has no screen; the workbook needs no charging. Nothing for you to police.
• A system, not a one-off. Anyone can sell a practice book. We wrap ours in a 21-day plan, a parent guide and a finish-line certificate — so the habit actually sticks and you can see the change.
• One focused ladder, not forty random products. We do one thing and take your child up it rung by rung, instead of leaving you to guess what to buy next.
• Made for Indian homes. Aligned to NEP 2020 / NIPUN, priced for everyday families, delivered across India.
• Honest proof. We show real before-and-after progress and real parent reviews — never invented numbers.

Our Mission

To make every Indian child school-ready before their first day of Grade 1 — building the foundational skills of writing, listening and recognition through short, screen-free daily practice any parent can lead.

PlayAlaab isn't about keeping children busy. It's about sending them into school ready.

Who we are

PlayAlaab is owned by Krishna (Co-Founder) & Team, GSTIN 07MUOPK8295F2ZO, based in Delhi. We're a small, contactable team — not a faceless storefront.

Reach a real person at care@playalaab.com or on WhatsApp at 9958502551, and we'll reply within a few hours.